It's REALIZATION o'clock

I’m always working on my dissertation these days, so what else would I talk to you about.
Identities through Fashion is a book, which I read more of than what I needed for my dissertation, because I was quite into finding myself on every other page in descriptions of contemporary society as the subconscious fashion consumerist addict.
Campbell writes, for example: ‘The appeal of fashion is attributable partly to what I call self-illusory hedonism or daydreaming that leads to an ‘insatiable desire for novelty’. The essential activity of modern consumption is not the

actual selection, purchase, or use of products so much as the imaginative pleasure-seeking.’

This watch, for instance. It’s from Daniel Wellington, a brand, which approached me a while ago. I didn’t know I needed a watch, because I have my Casio of course. But as soon as I found out about this one being at hand, I almost started dreaming about it. Before it came in the mail, I kept thinking about it – what will I wear it with, where, who would like it, what will the watch tell the world about me… It’s weird, when it came, I was happy for about a day.

When I finished Campbell’s chapter, I promised myself not to be like the poor delusional insatiable hedonist, but I shall enjoy the watch everyday until it falls apart. Because it’s soo pretty, minimal and high quality <3

PS: With the code ‘melisaminca’ you get a 15% discount on DW watches until 15th March.
BONUS

Celé dni pracujem na mojej diplomovke, tak o čom inom by som vám porozprávala.
Identities through Fashion je jedna kniha, z ktorej som prečítala viac ako som na diplomku potrebovala, lebo ma bavilo ako som sa v opisoch dnešnej spoločnosti nie raz našla ako ten podvedomý módny konzumný závislák.
Campbell v nej píše, napríklad: ‘The appeal of
fashion is attributable partly to what I call self-illusory hedonism or
daydreaming that leads to an ‘insatiable desire for novelty’. The essential activity of modern consumption
is not the

actual selection, purchase, or use of products so much as the imaginative pleasure-seeking.’

Tak napríklad tieto hodinky. Sú od Daniel Wellington, značky, ktorá ma oslovila pred nedávnom. Ani som nevedela, že hodinky potrebujem, lebo mám predsa moje Casio. Ale akonáhle som sa dozvedela, že sú k mání, tak sa mi o nich priam začalo snívať. Kým prišli poštou, som nad nimi rozmýšľala – k čomu ich budem nosiť, kam si ich dám, komu sa budú páčiť, čo budú o mne hovoriť svetu… Je zvláštne, keď potom prišli, som sa s nich tešila asi deň.

Keď som dočítala tú Campbellovu kapitolu, som si povedala, že nebudem ako ten úbohý hedonista, ktorý sa nikdy nenasýti, ale budem sa z hodiniek tešiť každý deň, až kým sa nerozpadnú. Lebo sú strašne krásne, minimal a kvalitné <3

PS: S kódom ‘melisaminca’ máte 15% zľavu na DW hodinky do 15. marca.

BONUS